Aug 19, 2019 marketing history market research in the beginning. This years report is filled with the essence of the coca. In coca cola marketing mix, promotions and place plays a major role in building the brand. An example for such successful implementation of marketing strategy is coca cola. Coca cola ascertains that people staff development is a main key to ensure building competitive advantage and to create as high a performing organisation as possible. It contributes to the highest sales of soft drinks globally.
An enterprise desk research report on submitted in partial fulfillment of the requirements for the degree of master of business administration to by name of students 12345 prn no. Coca cola integrated marketing communications published on march 11, 2015 march 11, 2015 206 likes 11 comments. Coca cola marketing analysis project report discusses about analysis of coca cola brand, cocacolas 2020 vision cocacola and strengths, weaknesses, threats and opportunities of coca cola. The reason for choosing coca cola for this report is that wide range of data is available on the company and competition. The marketing functions mainly include the marketing mix i. The cocacola brand is globally valued and recognized. Over the past decade, cocacola has been experiencing a decline in sales due to increasing health and obesity concerns. Cola hbc above the willis towers watson benchmarking pool of high. The company has a large product portfolio of sparkling and still beverages. Social media analytics and insights on cocacola unmetric. He had remarkable values, and placed our people at the centre of everything we do. Introduction marketing strategy is a longterm, forwardlooking approach to planning with the fundamental goal. This can bring more advantages and opportunities to coca cola. Learn more about the cocacola company, our brands, and how we strive to do business the right way.
Marketing strategy articles coca cola is worlds leading soft drink maker and operates in more than 200 countries around the world. Dec 25, 2015 strategic management report coca cola pakistan 1. Marketing history market research in the beginning. Cocacola femsa 2016 annual report accelerating towards excellence by cap str on. The 2005 annual report states the company sells beverage products in more. Results under international financial reporting standards.
May 10, 2019 the marketing mix of coca cola has been changing over time with more and more products being added such that today it has 3300 products. Report of coca cola marketing analysis marketing essay. The coca cola comp coca cola any, founded in georgia in 1892 and incorporated in 1919, is the worlds largest beverage company. Find out how the cocacola company is achieving sustainability goals around water stewardship, packaging and more. This report contains application of swot, pestel, porters five forces and valuechain analytical frameworks towards the case study of coca cola company. Cocacola company to understand the consumer insights that shape the nonalcoholic readytodrink nartd beverages. This paper performs a strategic analysis of the cocacola company, a. At the heart of business is a mission statement called the cocacola promise the cocacola company exists to benefit and refresh everyone that it touches. Dec 23, 20 coca cola company project report mba 1st year 1. Figures do not include results of coca cola femsa philippines, inc. The cocacola company has always placed high value on good citizenship.
Magazine ads, online internet and various social media have also been used as publishing for coca cola marketing. The coca cola company quotes, from inca kola, a sparkling beverage found in north and south america, and samurai, an energy drink available in asia. This stepbystep guide covers all aspects of the marketing plan with a coca cola example. Cocacola spends a good portion of its ad budget on television advertising. Learn more about the coca cola company, our brands, and how we strive to do business the right way. This report looks at various marketing techniques used by coca cola to become one of the best known brands of the world. Marketing mix of coca cola 4 ps of coca cola coca cola 4. Introduction assessing the consumer behavior has always been a tricky matter for a marketer and whenever a company fails in its pursuit of excellence, it goes in retrospective to search for the reasons for failure and the first reason which appears on top of the list is consumer behavior. The international empire of coca cola spans more than 200 countries. Coca cola is one of the most leading company in soft drink beverage industry. I am pleased to report that even as we transformed many aspects of our business, our approach of creating value for all of our stakeholders continued. This is reflected in the companys 2017 employee engagement results, which set the bar for the coca. Over the past decade, coca cola has been experiencing a decline in sales due to increasing health and obesity concerns. Cocacola hbc 2017 integrated annual report 9 strategic report corporate governance financial statements swiss statutory reporting supplementary information.
In good company the theme of this years report, in good. Cocacola has an interesting strategy on social networks like facebook, twitter, and instagram. Pdf strategic marketing plan for cocacola 2016 researchgate. The way the american people understand that time coke coca cola is an oral medication. Doc project report on marketing strategies of coca. Communication tools of coca cola coca cola promotion. Cocacola, taste the feeling, and the contour bottle are trademarks of the cocacola company. Find out how the coca cola company is achieving sustainability goals around water stewardship, packaging and more. Coca cola marketing analysis project report swot analysis.
The reason for choosing coca cola for this report is that wide range of data is available on the company and competition between coca cola and pepsi is considered to be the top rivalry between two. Marketing analysis on cocacola submitted bytanisha methi. Consolidated the company produces, markets and distributes carbonated and noncarbonated beverages, primarily products of the cocacola company, which include some of the most recognized and popular beverage brands in the world. Because of this, coca cola has come up with long term objectives. Communication tools of coca cola free download as powerpoint presentation. Later, when asa candler talented businessman bought cocacola, whose marketing tactics led cokes dominance on the world market in freshwater during the 20th century was thinking of the transformation americas image of coca cola. To translate the fullyear 2016 reported results of venezuela, we use the dicom 3 exchange rate of 673. Dec 11, 2015 on may 8, 2011 coca cola celebrated its 125 anniversary.
Being addicted to cocacola also is a health problem, because drinking of cocacola daily has an effect on your body after few years. The report also tries to forecast some of the future strategies that may be adopted by them and impact in their growth. Coca cola is one of the two leading brands in the soda industry and the largest brand of nonalcoholic beverages in the world. For example, happiness factory, cocacola christmas, and the zero zero 7 plans are being implemented in europe. The 4 ps of coca cola include the product, the price, the place and the promotions. It all started years ago, in 1886, when a confederate colonel in the civil war, john pemberton, wanted to create his own version of coca wine cola with alcohol and cocaine and sent his nephew lewis newman to conduct a market research with the samples to a local pharmacy jacobs pharmacy. It uses polar bear figures and a message of nostalgia and tradition as part of its branding over time. In each activity, you can sense the motivation at play and our hopes for the future. Cocacola is dealing with this issue by acquiring and branching out.
A full list of cocacolas affiliated brands can be found on their corporate website 2. Sep 08, 2018 marketing strategy of coca cola coca cola marketing strategy september 8, 2018 by hitesh bhasin tagged with. Project report on marketing strategies of coca cola submitted by acknowledgements. It outlines the history and current scenario of the cocacola company globally and locally. Project report on cocacola company and study of customer preference for cocacola brands with reference to cocacola india this report has been prepared with a specific purpose in mind. We are here to refresh the world and make a difference. On may 8, 2011 coca cola celebrated its 125 anniversary. Report on political spending related to company values and policies coca cola for this report is that wide range of data is available on the company and competition between coca cola and pepsi is considered to be the top rivalry between two. Cocacola has effects on the teeth which is an issue for health care. It ownslicenses and markets more than 500 nonalcoholic beverage brands, primarily sparkling beverages but also a variety of still beverages such as waters, enhanced waters, juices and juice drinks, readytodrink teas and coffees, and energy and sports drinks. Weve analyzed their performance and looked at a few of their metrics and top engaging content to give you an overview of their social media marketing strategy. Coca cola industry analysis research paper swot analysis. Strategic marketing report of coca cola introduction as a chandler founded the coca cola company back in 1886 and it is headquarter in atlanta, georgia, united states.
Because of this, cocacola has come up with long term objectives. Background and history cocacolas history dates back to the late 1800s when atlanta pharmacist john pemberton mixed caramelcolored syrup with carbonated water to come up with a drink that many people at the time thought was different than anything theyve ever had. Magazine ads, online internet and various social media have also been used as publishing for cocacola marketing. Sep 07, 2016 the marketing plan also covers the current position of the business, its target market and a set of marketing tools or marketing mix that business will use to achieve marketing objectives. Coca cola has to be in accordance with the british laws and regulations when takes various marketing activities to achieve better development in the uk. In addition to the companys cocacola brands, our portfolio includes some of the worlds most valuable beverage brands, such as ades plantbased beverages, ayataka green tea, costa coffee, dasani waters, del valle juices and nectars, fanta, georgia coffee, gold peak teas and coffees, honest tea, innocent smoothies and juices, minute maid. Marketing mix of coca cola analyses the brandcompany which covers 4ps product, price, place, promotion and explains the coca cola marketing strategy. Pemberton, an atlanta pharmacist, when he tried to. It also has got sugar by which continuous drinking of cocacola may cause health problems. Coca cola ascertains that people staff development is a main key to ensure building competitive advantage and to create as high a performing organisation as. Cocacola is an enterprise that keeps pursuitting innovations. Success case study report is published on february 14, 2020 and has 22 pages in it. Doc project report on marketing strategies of coca cola. Coca cola spends a good portion of its ad budget on television advertising.
Environmental analysis pest analysis is valuable while analyzing external environment where a business is conducted. Guided by our strategic framework, we are accelerating our companys quest for excellence by satisfying and exceeding our consumers evolving needs. The coca cola brand is globally valued and recognized. Coca cola believes that both mentoring and coaching have their own important role in the hr development effort. Coca cola marketing analysis project report discusses about analysis of coca cola brand, coca cola s 2020 vision coca cola and strengths, weaknesses, threats and opportunities of coca cola. Although the coca cola corporation is a leading brand in the beverages and its operations are going profitable, the key strategic challenges in external and operating business environment could pose significant threats to the market expansion and the status of the leading beverage brand in the world. This activity is based on how actively coca cola is applying promotional mix or communication tools for increasing its brand equity. After successful developed the noncola carbonated drink smart. Marketing strategy of coca cola coca cola strategy.
670 1547 775 438 1527 1143 1260 371 1216 1324 582 516 963 772 160 1134 524 140 428 1405 278 992 1378 58 500 1447 970 1434 1398 232 557 1317 775 1186 634 705 1397 28 914 1228